New Year, New Brand
Let your company's visual brand stand out with custom business supplies.
The new year is a great time to review everything about your business and begin with a clean slate. So, if you’re already considering reviewing and possibly changing other aspects of your business like your website, social media marketing strategy, and direct mail printing operations, then why not include your business card printing and design, too?
The new year is the perfect time for those who have been thinking about revamping their brand. You can use this opportunity to recalibrate business strategies, redesign the structure of your company, or simply edit your business’s logo. It may seem overwhelming at first, but rebranding will give your business a fresh look and new identity.
The new year is a great time to review everything about your business and begin with a clean slate. So, if you’re already considering reviewing and possibly changing other aspects of your business like your website, social media marketing strategy, and direct mail printing operations, then why not include your business card printing and design, too?
As a small business, it sometimes feels like you’re the little fish in the big pond. You want to stand out and make a splash, but you’re not sure how.
Updating your brand is key to surviving in an ever-changing marketplace, and will show your customers that you have what it takes to adapt to the market. Starting with your business cards is a great idea, as this is often the first thing they see about your company or brand.
After all, you don’t want to be just any company, but the company customers can go to when they need whatever product or service you sell.
Whether you’re a one-person-herd or part of a global corporation, growing a Brand is a choice:
It’s a choice to stand out and be remarkable.
It’s a choice to build meaningful customer relationships.
It’s a choice to innovate and cut your own path in your industry.
It’s a choice to attract customers and drive sales.
Here are a few tips that might come in handy while building an identity for your company.
1. Define the Purpose of Your Brand
The foremost thing to do is to define what your brand will stand for. If you look at every successful company, they have a strong mission that drives them. While defining your brand purpose, you need to answer questions like:
What is the problem you are trying to solve?
Why does your company exist?
Why should people trust you?
2. Identify Your Buyer’s Persona
Before you start selling your product, you need to determine your target audience. Who are your audiences, and what they do?
For instance, if you are selling baby products, your target audience would be mainly pregnant moms or new mums.
When brand building, you need to know who you are trying to reach. This will help you tailor your mission and marketing strategy accordingly. It will help you figure out the lifestyle and behavior of your consumers. You will be able to place your product in the market in a much better position.
3. Tell a Story
Storytelling is an art. People can easily connect to a brand with a story. It directly invokes positive feelings in their mind and starts trusting a brand. The same story will also help you create a brand voice. It will help determine how you want to communicate with your customers, and how they respond to you.
4. Build a Brand Logo and Tagline
One of the critical steps of brand building is creating a logo and tagline for your company. This is very important as your logo will appear on everything related to your business — packaging, marketing collaterals, digital business card, and more. A business logo is the visual recognition of your brand identity.
A brand is a relationship with your audience, and you’ll want to make sure that every interaction with them communicates your message. Let your company's visual brand stand out with custom business supplies. Do you know we carry coordinating business design suites? A complete cohesive collection for all your business products and supplies. Pricing flyers and rack cards, appointment cards, referral cards, gift certificates... even pricing stickers, clipboards and more. This will ensure that your logo reflects on all custom commercial business products or customized gifts for any occasion. Perfect for getting different information across while making sure your brand’s personal logo still stands out. Shop our Office section on Zazzle or contact us for a custom order today!
So, what better way to kick off your business in the new year than with a new business card.