Choosing the Right Paper for Your Business Cards
How Different Paper Types Affect the Look of Your Design
When it comes to designing business cards, the paper type you choose can make a big difference in how your design is perceived. Whether you’re looking for a classic matte finish, a bold glossy effect, or a luxurious textured feel, Zazzle offers a variety of paper options to help you achieve the perfect look.
But how does your choice of paper affect the appearance of your business card—especially when it features watercolor artwork or intricate designs? Let’s break down the options so you can make the best choice for your needs.
Standard Paper Options – Classic & Budget-Friendly
If you're looking for an economical choice that still maintains a professional look, these standard paper types are great for everyday business cards.
Standard Matte
A light white, uncoated matte finish with a subtle eggshell texture.
Best for: A natural, understated look.
Effect on artwork: Watercolor designs will appear softer and slightly muted due to the absorbent nature of the matte paper.
Standard Semi-Gloss
A bright white, semi-gloss finish with 50% recycled content.
Best for: A balanced mix of vibrant colors and affordability.
Effect on artwork: Colors will print crisper and more detailed compared to matte, making watercolor details pop a bit more.
Signature Paper Options – A Step Up in Quality
If you’re looking for a more durable, refined option, Signature papers offer enhanced textures and finishes.
Signature UV Gloss
A high-gloss, bright white finish with UV coating for extra protection.
Best for: Bold, colorful designs that need to pop.
Effect on artwork: Watercolor textures will appear more vibrant and saturated due to the reflective gloss, making colors stand out dramatically.
Signature UV Matte
A bright white matte finish with a UV coating for protection.
Best for: A premium matte look with strong color retention.
Effect on artwork: Colors will be rich and clear without the shine, maintaining detail while offering a sleek, non-glossy appearance.
Signature Cream
A warm, off-white matte paper with a smooth finish.
Best for: A softer, vintage, or classic feel.
Effect on artwork: Colors will appear slightly warmer and more muted, which may give watercolor designs a softer, more romantic tone.
Premium Paper Options – Luxury Finishes for a High-End Look
If you want your business card to make a lasting impression, these premium paper options offer unique textures and finishes.
Premium Silk
A soft, velvety silk finish with a matte laminated texture.
Best for: A sophisticated, modern look with a smooth feel.
Effect on artwork: Colors remain rich but slightly softened, giving watercolors a dreamy effect.
Premium Pearl
A shimmery, coated finish that reflects light subtly.
Best for: A luminous, elegant touch that enhances soft colors.
Effect on artwork: Watercolor hues will appear slightly iridescent, adding a unique sheen to your design.
Premium Linen
A crosshatched, linen-like texture for a woven fabric feel.
Best for: A textured, artistic aesthetic.
Effect on artwork: The texture will give watercolor designs a slight grain, which may make very fine details appear subtly embossed.
Premium Thick
The thickest and most luxurious paper Zazzle offers.
Best for: A bold, substantial business card with an ultra-high-end feel.
Effect on artwork: Colors will be rich and well-defined, but the thickness may slightly absorb watercolors, making them a little softer in appearance.
Which Paper Type Is Right for You?
If you want bold, vibrant color, go with Signature UV Gloss or Premium Pearl for added depth and richness.
If you prefer a softer, artistic look, Standard Matte or Premium Silk will give you an elegant, subtle finish.
If you want texture and dimension, Premium Linen or Premium Thick will make your business card feel as impressive as it looks.
How to Upgrade Your Paper Choice on Zazzle
If you want to upgrade your paper type:
Go to your business card product page on Zazzle.
Click the “Paper Type” dropdown menu.
Select the option that best fits your needs.
Review the pricing difference and place your order!
No matter which paper you choose, selecting the right finish can enhance the way your artwork is displayed, ensuring your business cards stand out in all the right ways.
Have questions? Let me know—I’m happy to help! 😊