Small Business Brand Packaging
What is the first thing that a customer sees when he or she comes across a product? It is indeed the packaging! The packaging is what creates the perception of the brand towards customers. The right packaging does so much for your products and your brand, why not optimize it to boost your sales? What does your small business packaging say about you? Don’t let your business be forgotten with boring packaging. Less is more for small business packaging. Best-selling products don’t need expensive packaging or intricate designs everywhere. A simple and sharp look is enough to attract customers.
There are three different “layers” of product packaging – outer packaging, inner packaging and product packaging. You have to identify what layers your products need. You may require one of these packaging layers or may be all of them.
Add a bonus inside your packaging with your product. Include a preprinted card thanking a customer for their purchase with perhaps a discount code for their next purchase. Small touches like that can get you a loyal buyer for life. Even a business card may connect with the right person. As a small business owner, you can include anything you want with a product that you think will capture the hearts and minds of customers. Think about what you want your brand to convey. Is it a sense of nostalgia or innovation? Excitement or comfort?
There are millions of products available on the market. Consumers are bombarded with hundreds of product packaging information and visual imageries regularly. There’s even too much going on with packaging designs with most of the product today. It really overwhelms customers. Develop a simple, minimalistic and yet aesthetical design relevant to your product. Be subtle with the color scheme and vibrancy of the packaging design. When someone buys a product with an aesthetically pleasing package they are more likely to share pictures or tell their friends about it.
Not only is it a relatively cost-effective form of marketing, but it’s common for customers to share examples of excellent packaging on social channels. This can help to spread the word about your business. Similarly, including little touches, such as branded paper or product tips, will help to cement your brand as a quality one. This simultaneously shows your customers you care, and is a powerful marketing tool. What have you got to lose?
Whether your brand identity allows you to be creatively fun with your products or you just want to do something out-of-the-box, we have have products for all your needs.